Select from our services

Consultants, not Sales people

Our job is to help take the stress out of the buying process, and we do that by really listening to our clients and helping them to make informed decisions. We know the neighborhoods and inventory inside and out, so we’ll save you time and energy by making sure you’re only viewing homes that really fit what you’re looking for. And we know that you need a consultant rather than a salesperson when you’re buying a house, so our only goal is to help you find the right home for the best possible price, and we’ll keep working hard for you until we make that happen.

The Inside Track

We have our ears to the ground and that can be a big advantage for our buyer clients. We have strong relationships with the best agents in the business, and we’re members of the Top Agent Network, so we get a heads up about many listings before they hit the MLS and even get word of properties that are being marketed as “pocket listings” that you won’t find by searching online.

Expert Negotiation

When you find that special home you can rest assured you’re in good hands. All offers are not created equal, and there’s more to crafting one than the price alone. We’ll help you put your best foot forward with an offer that will give you the greatest chance of success, and then we’ll negotiate hard on your behalf to ensure your interests are protected.

The Fine-Tooth Comb

It’s really important to know as much as possible about the property you’re buying. While you’re in escrow we’ll help you conduct your due diligence, discussing which inspections need to be ordered, what pitfalls to watch out for, and we’ll accompany you on a visit to the appropriate building department office so you can check the file on the home. That can be a crucial step, as you’ll want to know if upgrades or additions have been done without the proper permits from the city or county. We’ll be present at every inspection, and we’ll help you decide on the best course of action if issues are uncovered. A thorough vetting of the property can save you money and help avoid unwelcome surprises, often meaning the difference between a happy new home and a case of buyer’s remorse.

The Loan

Unless you’re paying all cash, financing will play a crucial role in purchasing a home. Tightening in underwriting guidelines and changes in the appraisal process have made things trickier in recent years, so it’s now more important than ever to make sure you have your ducks in a row before you write an offer. Since it’s an area where you want to minimize uncertainty, you’ll want to be sure you’re working with a banker or mortgage broker who’s honest, patient, competent, and responsive–someone who will take the time to educate you about your loan options and who’ll be there every step of the way. It’s a good idea to shop around to find someone you feel comfortable working with and who’ll get you the best rate. If you need a place to start we have relationships with some great loan people we can refer you to.

Proper Preparation

Before that first prospective buyer walks through the door you want to make sure your home is ready to knock their socks off.  In addition to basic steps like eliminating clutter and cleaning, sometimes it makes sense to go a little farther.  We’ve spent years assembling a talented group of stagers, contractors, and tradespeople who do top quality work at reasonable prices, and we’ll provide expert advice to help you determine which improvements to consider prior to bringing your home on the market.

  • Would updating the kitchen be a wise move?
  • Could a modest investment in landscaping reap big rewards?
  • Which paint colors will give your home the “wow” factor?
  • A little bit of staging or the whole house?

These are just a few of the important questions we can help you answer, ensuring the maximum return on your investment.

Accurate Pricing

With in-depth knowledge of the many unique neighborhoods and micro-markets in Marin, we’ll give you an honest assessment of your home’s value and help you price it accurately. Beyond the nature and condition of the home itself there are lots of factors that affect price. We know how variables like the neighborhood, proximity to services, views, schools, and commute distance to SF help determine value and we’ll take them all into account. Underpricing your home could mean leaving money on the table, while overpriced properties can languish on the market. No single factor is more important when selling a home, and nobody knows value better than we do.

Expert Marketing

The goal when marketing a home is to expose it to the widest pool of qualified buyers, and we know what it takes to get your property noticed.  Studies show that more than 85% of buyers start their search online, so we’ll make sure your home has the right presence on eighty of the top real estate websites, including invaluable exposure as a featured property here on SFNorth.com and a post on our own Blog by the Bay, one of the top real estate blogs in the Bay Area.  We also believe in the importance of peer networking, so we’ll use our relationships with other top agents to personally get the word out to the most productive Realtors in the area.

Our clients can also count on:

  • Hosted open houses every weekend until your property sells.
  • International marketing reaching 35+ countries in 11 languages for all our listings over $1.5M.
  • Effective social media networking through Facebook and Twitter.
  • A feature in our SFNorth newsletter

And we believe every home we represent deserves to be treated like a luxury property, so whether it’s a $300,000 condo or a $3,000,000 estate we’ll design a stylish, full color, fold-out flier that will make your home stand out from the crowd.  All of our listings are shot by professional photographers with years of experience at capturing the best in every property.  Our objective is to enable you to sell your home in the shortest time possible, for the highest price.

Expert Marketing

Once again SFNorth goes beyond a simple craigslist ad.  We take the stress out of the process for you and provide superior leasing services.

  • Most tenants locate rentals online, so we’ll create a custom, color HTML online brochure for your property that will make it stand out from the crowd.
  • Professional photography and savvy property descriptions.
  • A web based marketing campaign that includes effective social media networking such as twitter and facebook, blog posts, eNewsletters, eBlasts and more.
  • Our team’s extensive client base and membership in the Top Agent Network means you’ll have instant access to an additional pool of prospective tenants.  These can be relocation clients, sellers recently out of a home, or families in transition between selling or buying a house.

Property Preparation

  • We’ll evaluate your property to identify maintenance issues that need attention, helping you avoid costly future repairs.
  • We can help identify your home’s hidden potential and advise you on renovations that will improve your property’s rental value and equity.  Wouldn’t it be nice if a few extra touches could get it rented right away for top dollar?

Leasing Services

  • Evaluate your property’s value based on our thorough knowledge of the current rental market.
  • Careful tenant screening.  Identify the right tenant and you’ll save money and unnecessary headaches.
  • Conduct property tours and open houses.
  • Review credit reports, obtain previous landlord references, and verify current employment for potential renters.
  • Lease and document preparation
  • Conduct move-in inspection.