The most read story today on SFgate.com, the San Francisco Chronicle’s website was: “Man Cuts Off, Microwaves His Own Hand.” Sfgate readers are pretty darn intelligent. How can that possibly be the most read story? Another top story was titled “Police: Father throws four children off bridge.”
Why do people flock to coverage of the train wreck Britney Spears?
Bad new sells. Clearly, good honest journalism doesn’t.
Earlier today, I read a post on Soundbite.blog in which Sparky said, “if one more TV News Starlet, scratching her way to higher ratings, refers to the current housing market as a ‘Holocaust,’ I promise I’m gonna hurl!”
So eloquently put Sparky.
Media reporting about the real estate market is about ratings and clicks, not about truth and honesty. Want to know what is really happening in your neighborhood? Find an honest, reliable real estate advisor to give you the real deal.
As Rich says, “Please, don’t allow the Media’s broad brush strokes to paint an incorrect picture of YOUR market.”
Even within a small community like Marin, we have a widely varied real estate market. Going gangbusters in certain areas or price ranges, and in the tank in others. Broad generalizations of the market don’t benefit anyone.